Best font for fitness logo8/22/2023 ![]() Seeing these traits in a font will activate your concept of beauty: Typefaces that are lighter in weight (in width and stroke thickness) are seen as delicate, gentle, and feminine, while heavier typefaces are strong, aggressive, and masculine. In most countries, the “standard” for beauty is tall and thin. You also experience spreading activation: Activating a concept will activate all concepts that are connected to it (Collins & Loftus, 1975). Spreading ActivationĪll concepts are connected to related concepts.įor example, your node for “toothpaste” is connected to floss, mouthwash, and everything else that you associate with toothpaste. If you want more details on the underlying mechanisms, you can refer to my book The Tangled Mind. That’s how fonts (and other stimuli) acquire meaning. …dissimilar experiences will weaken connections.…similar experiences will strengthen connections.Seeing a font (e.g., Fraktur) will activate its past meaning - including the semantic meaning (e.g., Nazi Germany) and emotional meaning (e.g., disgust).Īnd you constantly update fonts in your brain. government since it is used by the IRS on tax forms. Fonts also activate past experience: The typeface Fraktur has many associations with Nazi Germany, and Helvetica is commonly associated with the U.S.
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